Solar At Scale - Solar Setter Mastery
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2. Outbound Calling

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Cold Calling Script

Step 1. HEY

Hey NAME, how are you going?
OR Hey NAME, can you hear me?
Prospect: confused Who’s this?

Step 2. Random Call

This is just YOUR NAME here. We haven’t actually spoken before, and this is a bit of a random call, so if you feel like hanging up at any point, feel free to do so, ok?
Prospect: confused Ok... OR What’s this about?

Step 3. Program Intro

The reason for the call is ... with the recent 30% price increase for electricity that happened on August 1st, we have found that most people can get solar to save 80% or more from their electricity bills without paying any money upfront….

I wanted to ask… have you ever considered going solar before?
Prospect: Not really...
No problem. Do you know how solar works?
If they answer NO, explain briefly how solar works
If they answer YES, keep going with script
Prospect: Yes I have, but it was just too expensive...
That makes sense. Our program is probably a little bit different than what you looked at in the past because with us you can get the solar put on for $0 upfront.
Do you mind if I explain how it works?

The way our program works is, if you qualify.... you can get the solar installed without paying anything upfront. Once you start saving money with solar, the savings help pay for the system so that you don’t have to pay anything more than what you’re paying now.
Then the goal is, once the solar gets paid off in a few years, you’re done! No longer paying a huge bill and no longer paying for the system. Does that make sense?

Step 4. Next Steps

Option 1. Book the Triage w/ Specialist

Ok cool. Well, at this point, I’m not quite sure if you would qualify for the program. Usually, what we do from here is book a phone appointment with one of our specialists, just for about 5-10 minutes, so that they can go through all the details with you and make sure that this will work for you. Would that help you?
When would be a good time for them to give you a call?

The best thing to do here is to make the booking AS SOON AS POSSIBLE. The same day if possible.

Option 2. Complete Triage

Ok cool. Well, at this point, I’m not quite sure that we can help you just yet. Usually, what we do from here is go through a few simple questions, which only take about 5 - 10 minutes to see if you qualify. Then, if you do qualify, we can book an appointment with one of our specialists for them to go through all the details with you and make sure that this will work for you.
Do you have some time now, or is this a bad time?

From here, you would either book a Triage on your own calendar to call them back if they don’t have time, or if they do, you complete the triage right here.

If they have time, proceed to

If they don’t have time:

Oh, I apologise, I didn’t mean to interrupt your day.

Option 1: Second-time permission
How much time do you have at the moment?
Prospect: Only have 10 minutes until my meeting
Okay, great, this should only take 5

Option 2: Schedule Triage
Ok, when would be a better time for us to review a few quick questions to see if you qualify for the program?
Book Triage on your calendar
I will send you a text so you can save my number.

Action Step: Send “Triage Booked” Text Message

Hey {{contact.first_name}}, just {{user.first_name}} here.
We just spoke about our government-funded Renewable Energy program, where you might be able to save 80-100% off your energy bills with no money out of pocket - if you qualify.
You asked for a callback on DATE at TIME, and I just wanted to make sure you had my number so you know it's me calling :)
Thanks, and talk soon, {{user.full_name}}

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