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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
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Sales enablement

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Deal velocity

This metric looks at how quickly prospects are moving through your funnel and how much value customers provide over a time period. AKA, how fast you're making money.
Deal velocity ($) = ( Number of deals (#) X Average deal size (#) X Win rate (%) ) / Time to close
All your deals
1
Prospect Name
Deal size
Date entering funnel
Date prospect closed
Time to close
1
AutoNation
$33,000
5/18/20
6/14/20
27 days
2
Gentex Corp
$79,999
5/26/20
7/1/20
36 days
3
Grubhub
$40,500
5/19/20
6/21/20
33 days
4
KB Home
$125,000
5/20/20
6/13/20
24 days
There are no rows in this table
$69,625
Average
30 days
Average
⁠

Your average win rate is (from
Win rates
⁠
):
60
⁠
%


Your deal velocity is:
$5,570
⁠
⁠

👉 This is the amount of revenue your sales team is bringing in each day.

Add Deal velocity to your OKRs
16
Objective
Key Result
Owner(s)
Time frame
Progress
1
Deal velocity
Increase deal velocity to $6K
Maria Marquis
Quarterly
Red
No results from filter
⁠
⁠

👉 Next:
Time to close
⁠
⁠

⁠
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