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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
Data
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Lead/demand-gen

Click one of the subpages below to learn about each Lead/demand-gen OKR and create OKRs for your team.
Campaign performance
Focus on a campaign-specific metric like click-through-rate or open rate and see if you can increase the percentage.
Brand awareness
Send out a brand personality assessment survey to keep a pulse on how your prospects and current customers perceive you.

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