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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
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Product adoption

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Feature adoption

Ass you add new features to your product, set a KPI for what success looks like in terms of feature adoption.
When you’re setting the KPI and analysing this one just remember to set out what success looks like. If someone uses the feature once and then never returns, that’s not feature adoption, so you need to set out what adoption actually looks like.

Add Feature adoption to your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
1
Feature adoption
Increase feature adoption of templates to once per week
Maria Marquis
Weekly
Green
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Up-sell and cross-sell revenue
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