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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
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Product adoption
Up-sell and cross-sell revenue
Own a piece of your organization's revenue pie by meeting with different departments that contribute to revenue growth.
Your departments
Your departments
Department
Lead to meet with
% own revenue target
Department
Lead to meet with
% own revenue target
1
Product Marketing (you!)
Adam Davis
25%
2
Sales
Lola Tseudonym
45%
3
Marketing
Maria Marquis
20%
4
Customer Success
Alan Chowansky
10%
There are no rows in this table
Add Up-sell and cross-sell revenue to your OKRs
Add Up-sell and cross-sell revenue to your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
Objective
Key Result
Owner(s)
Time frame
Progress
1
Up and cross-sell revenue
Increase share of cross-sell revenue to 30%
Quarterly
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