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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
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Conversion rate in target segment

Inbound sales call conversions, landing page conversions, etc.
To really show and translate your contribution remember to collect conversion rate stats before you step in and then compare that number to the conversion rates the business sees after product marketing has stepped in.
Timeline of conversion rate
Time period
Action
Conversion Rate (%)
1
January 2020
Initial rate
14%
2
February 2020
PMM rolls out market personas
​
3
February 2020
PMM introduces sales battlecards
​
4
March 2020
New rate
22%
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Add Conversion rate in target segment to your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
1
Conversion rate in target segment
Improv conversion rate from landing page to 25%
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Monthly
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