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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
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Lead/demand-gen
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Product adoption

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Active users

People actively using your product. You should define what active means to your company (e.g. daily/weekly usage).
Try to match your stats up with your campaigns too so you can see what’s actually driving uptake and do more of what does work, and less of what doesn’t.
Track active users
Period
# of users
Target % of Active users
Actual % of Active users
Difference
1
Jan
3,000
55%
54%
-1%
2
Feb
3,240
58%
59%
1%
3
Mar
3,500
59%
55%
-4%
4
Apr
3,601
60%
60%
0%
There are no rows in this table
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Add Active users to your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
1
Active users
Get target % of active users up to 65%
Alan Chowansky
Monthly
Red
No results from filter
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User satisfaction
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