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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
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Product-market fit

If less than 40% of your customers say they would be "very disappointed" if they could no longer use your product, your team is still looking for product-market fit.

Survey questions

These are the questions you should ask your customers/users. The answer to the first question is the metric you should be tracking over time to see if your product has reached product-market fit.
How would you feel if you could no longer use the product?
Where do you get the most value out of our product?
What could we do to improve our product?
What areas don’t you see benefits in?
Are there any problems our solution isn’t solving?
For an end-to-end template on implementing a survey and seeing the results, check out Rahul Vohra's published doc on how he tracked product-market fit for Superhuman:
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The Superhuman Product/Market Fit Engine
Product-market fit is the number one reason why startups succeed. This document contains a powerful engine to define, measure, and systematically increase product/market fit. It can even generate your roadmap for you!
coda.io
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Add Product-market fit your OKRs
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Objective
Key Result
Owner(s)
Time frame
Progress
1
Product-market fit
Get product-market fit score to 42%
Alan Chowansky
Quarterly
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