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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
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Market share

In addition to winning sales deals, you want to win your market as well.
Market share % = Company sales ($) / Entire market sales ($)

Research market share
Your sales
Entire market
Market share
Notes
1
$10,000,000
$200,000,000
5%
Found market sales data from trade group
2
3
There are no rows in this table
Add Market share to your OKRs
Objective
Key Result
Owner(s)
Time frame
Progress
1
Market share
Attain market share of 5%
Alan Chowansky
Monthly
Yellow
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