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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Go-to-Market
Sales enablement
Lead/demand-gen
Product adoption
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Sales enablement
Asset utilisation
Track how often battlecards, sales one-pagers, case studies, demo videos, etc. are being utilised by your sales team.
Questions for your sales team
Which assets help you the most?
How many times have the assets made a prospect consider us more favourably against a competitor?
How can we improve these assets?
Which three areas do you need the most help with?
Assets
Assets
0
Asset name
Metric to track
Value
Asset name
Metric to track
Value
1
Battlecard
Usage per quarter by sales reps
5 / quarter
2
Sales one-pager
Percentage of 1st calls where sales rep used this one-pager led to a 2nd call?
15%
3
Case study
Conversion rate from MQL so SQL after marketing utilised case study
20%
4
Demo video
Usage per quarter by SDRs
25 / quarter
There are no rows in this table
Add Asset utilisation your OKRs
Add Asset utilisation your OKRs
16
Objective
Key Result
Owner(s)
Time frame
Progress
Objective
Key Result
Owner(s)
Time frame
Progress
1
Asset utilisation
MQL to SQL conversion rate = 25%
Quarterly
Green
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Sales confidence
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