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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
The ultimate OKR toolkit for product marketers
Click one of the subpages below to learn about each Go-to-Market OKR and create OKRs for your team.
Increase in win rates means you've put your sales team on the right track
In addition to winning sales deals, you want to win your market as well.
Conversion rate in target segment
Inbound sales call conversions, landing page conversions, etc.
Average deal size
Work with your sales team to increase the average deal size
If less than 40% of your customers say they would be "very disappointed" if they could no longer use your product, your team is still looking for product-market fit.
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