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The ultimate OKR toolkit for product marketers by Product Marketing Alliance
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Lead/demand-gen

Brand awareness

Send out a brand personality assessment survey to keep a pulse on how your prospects and current customers perceive you.
Potential brand assessment questions for survey
When you think of our product/brand, what words come to mind?
Of the words you said, how do you feel about each?
How innovative would you say we are (a scale from very innovative down to not at all innovative)?
How unique would you say we are?
How would you describe your last experience with us?

Add Brand awareness to your OKRs
16
Search
Objective
Key Result
Owner(s)
Time frame
Progress
1
Brand awareness
75% of survey respondents say they had a positive last experience with our product
AC
Alan Chowansky
Every 6 Months
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