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Competitive Landscape

Screen Shot 2022-08-02 at 10.58.09 AM.png
Key here is to use compelling axes to show a whitespace in the market. To avoid useless axes, think through:
What aspect of your product is the stickiest?
Can these competitors compete on this axis?
Can this competitor cross this axis? What would that take?
Why do your customers need this differentiator?
What are you intentionally not?
Are there other competitors in your quadrant? If so, how else are you different?
Is your product better for a certain segment than another competitor?
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