With the investors you’re pitching feeling the pain, you can present your solution and wow them with the technology and insights that drive your approach to meet your customers’ real and pressing needs.
, ensure your audience really “gets it” before proceeding. Check in with them and ask them if they do. Be careful not to make assumptions that may come out of your familiarity with the opportunity. Instead, be explicit about what could simply not be done without the solution you are proposing and why that is so compelling.
What is unique about your approach?
Why are you uniquely qualified to solve this problem?