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Market Size

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A good analysis involves careful segmentation of the truly addressable market and thoughtful descriptions of how customer segments will pay for the solution over time to build up a picture of realistic market size.
Bottom-up Market Size = [# of Customers] * [Price They’ll Pay]
Who is your specific customer?
How many of them are there?
How many of them can you realistically reach?
At what price will they buy?
Then, perhaps the most challenging: How many will buy from you?
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