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Customer-Centric Models

How can you work with your customer to understand their experience at each step from consideration to purchase and optimization? Try to live in their shoes and understand each step in their terms. Learn how to partner with them and track how they measure your product impact in their business at each stage of their adoption.
A successful model will prove itself such that it’s obvious to the customer why they should keep using and buying more of your product.
When this happens and you develop a trusted relationship with your customer you can look to
3Up
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them, partnering with them to define new products and services to update, upgrade and upsell them at a much lower cost than prospecting for new customers. This becomes the basis of an
RSVPD
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business model.
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