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Key Problem & Opportunity

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Clearly state the business pain that you’re going to tackle, connect that to a technology that can address the pain, and explain why customers will see this as an urgent need.
Make sure your audience fully understands the significance of the opportunity before you move on. Ideally, they should literally be visualizing the unbearable nature of the pain. Or if they are representative of the target customer, they should confirm they are feeling the pain. Ideally, you want people dying to hear how you address the pain before you unveil your solution.
Why is this an immense problem?
What is the big opportunity here?
What are the consequences of not solving it?
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