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Objectives are intentionally broad and speak to the team’s long-term mission; An Objective should answer the question "What do you do and why is it important?" Objectives will likely carry over until the core strategy changes; Each Objective must Align To an annual company objective.
Notes about what the team does:
Key Result Ideas
Squads then identify up to 4 Key Results they want to track for their Objective; A Key Result represents a time-bound measurement of the progress toward addressing the Objective. KRs must be quantifiably measurable as either #, %, $, or binary values.
An Initiative is a substantial feature or unit of work designed to drive a Key Result; Initiatives are large in scope (similar to Epics) and do not prescribe technical or solution-oriented details - those will come once execution begins.