Gannon’s CPO Toolkit: Cross-functional Product Planning & Execution at Scale

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Release Management

The purpose of a release management process is to provide the opportunity for both direct contributors (e.g., product, eng, design), as well as invested stakeholders (e.g., ops, legal, marketing), to review and approve a release.
It is the responsibility of the PM to ensure all the right people have reviewed and signed-off on the release. A formal release management process should be used for major initiatives/epics but is not necessary for minor enhancements or bug fixes). Some consumer apps can get away without a release management process. However the consequences of a poor release in a B2B context can be catastrophic to your product, company and career.
To use a Release Management board for your releasee, please use the following steps:
Duplicate the , be sure to select the option to “Duplicate Data,” rename it for your release and put it in the subfolder.
When Duplicating be sure to select the option “Duplicate Data Instead”
Click the Clear All Values button
Populate the Release Details by selecting an Initiative
Send Email Reminders to the various parties to solicit sign-off.
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