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Milestone Completed:
@User Research

Digital Gaps conducted a range of interviews over the period from the 2nd Feb to 24th Feb 2021 with people who were prepared to give their views to the current barriers in using community based data, and in particular relating to social prescribing/referring/booking physical actives.

There are five stakeholder groups:
Managers:
responsible for strategic decisions on public health, budget setting and commissioning
Frontline workers:
responsible for ‘prescribing’ activities to meet personal need
Activity providers
: responsible for providing activities to meet personal needs
Service users:
responsible for deciding which activities to participate in
Application providers:
responsible for developing ‘tooling’ to support the above ecosystem roles

User Research in Numbers

User research participants interviewed
48
Activity providers interviewed
6
Application providers interviewed
11
Frontline workers interviewed
9
Managers interviewed
12
Service Users interviewed
5
Wider Research conducted
4

Research Interviews conducted
14
Created with Highcharts 9.3.1Stakeholder roleInterview acceptedManagersOther stakeholdersOther stak…FrontlineworkersSocialprescribing...OpenActiveapplica...ActivityprovidersServiceusers01051520

Identifying barriers

The research team pulled out a wide selection of emerging barriers identified from the interview and plotted within the key stakeholder role.

Frontline workers identified barriers
11
Managers identified barriers
7
Service Users identified barriers
8
Activity Providers identified barriers
7
Application Providers identified barriers
1

List of Emerging Barriers
7
Barriers
Stakeholders impacted
1
Difficult to know what activity sessions are available
Service users
Frontline workers
Managers
2
Not enough local activity sessions can be found
Frontline workers
Service users
Managers
3
Not even heard of OpenActive, nevermind find a way onto OpenActive feed
Activity providers
Managers
4
Don’t see referral into exercise as their role
Frontline workers
Managers
5
Don’t trust information that exists
Frontline workers
Service users
Managers
6
Need to know if the providers can cope with needs of the cohorts
Frontline workers
Activity providers
7
Need to know if activity appropriate to client needs
Managers
Frontline workers
Activity providers
Service users
8
Need to understand exactly what the activity/service is offering to ensure client can cope
Service users
Frontline workers
Activity providers
9
Client lacks confidence, has anxiety, embarrassed so needs hand-holding to attend
Service users
Frontline workers
10
Frontline workers lack confidence and skill set to motivate client to be active
Frontline workers
11
Client isn’t interested in doing physical activity, too many other problems
Service users
Frontline workers
12
Need to know that demand exists before new businesses or sessions will be set up
Activity providers
13
Application providers are driven by commercial demand
Activity providers
Managers
Social prescribing application provider
OpenActive application providers
14
Don’t have the best hardware device or software
Activity providers
Frontline workers
Service users
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From the
48
participants interviewed Digital Gaps translated the users answers into a combined view to create
6
user persona’s. The following persona’s are subject to change due to the feedback.

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