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User Research
Milestone Completed:
@User Research
Digital Gaps conducted a range of interviews over the period from the 2nd Feb to 24th Feb 2021 with people who were prepared to give their views to the current barriers in using community based data, and in particular relating to social prescribing/referring/booking physical actives.
There are five stakeholder groups:
User Research in Numbers
48
Research Interviews conducted
Identifying barriers
The research team pulled out a wide selection of emerging barriers identified from the interview and plotted within the key stakeholder role.
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List of Emerging Barriers
Barriers
Stakeholders impacted
Difficult to know what activity sessions are available
Service users
Frontline workers
Managers
Not enough local activity sessions can be found
Frontline workers
Service users
Managers
Not even heard of OpenActive, nevermind find a way onto OpenActive feed
Activity providers
Managers
Don’t see referral into exercise as their role
Frontline workers
Managers
Don’t trust information that exists
Frontline workers
Service users
Managers
Need to know if the providers can cope with needs of the cohorts
Frontline workers
Activity providers
Need to know if activity appropriate to client needs
Managers
Frontline workers
Activity providers
Service users
Need to understand exactly what the activity/service is offering to ensure client can cope
Service users
Frontline workers
Activity providers
Client lacks confidence, has anxiety, embarrassed so needs hand-holding to attend
Service users
Frontline workers
Frontline workers lack confidence and skill set to motivate client to be active
Frontline workers
Client isn’t interested in doing physical activity, too many other problems
Service users
Frontline workers
Need to know that demand exists before new businesses or sessions will be set up
Activity providers
Application providers are driven by commercial demand
Activity providers
Managers
Social prescribing application provider
OpenActive application providers
Don’t have the best hardware device or software
Activity providers
Frontline workers
Service users
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From the participants interviewed Digital Gaps translated the users answers into a combined view to create 6 user persona’s. The following persona’s are subject to change due to the feedback.
48
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