Milestone Completed:
@User Research
Digital Gaps conducted a range of interviews over the period from the 2nd Feb to 24th Feb 2021 with people who were prepared to give their views to the current barriers in using community based data, and in particular relating to social prescribing/referring/booking physical actives.
There are five stakeholder groups:
Managers: responsible for strategic decisions on public health, budget setting and commissioning
Frontline workers: responsible for ‘prescribing’ activities to meet personal need
Activity providers: responsible for providing activities to meet personal needs
Service users: responsible for deciding which activities to participate in
Application providers: responsible for developing ‘tooling’ to support the above ecosystem roles

User Research in Numbers

User research participants interviewed
48
Activity providers interviewed 6
Application providers interviewed 11
Frontline workers interviewed 9
Managers interviewed 12
Service Users interviewed 5
Wider Research conducted 4
Research Interviews conducted

Identifying barriers

The research team pulled out a wide selection of emerging barriers identified from the interview and plotted within the key stakeholder role.

Frontline workers identified barriers
11
Managers identified barriers
7
Service Users identified barriers
8
Activity Providers identified barriers
7
Application Providers identified barriers
1
List of Emerging Barriers
Barriers
Stakeholders impacted
Difficult to know what activity sessions are available
Not enough local activity sessions can be found
Not even heard of OpenActive, nevermind find a way onto OpenActive feed
Don’t see referral into exercise as their role
Don’t trust information that exists
Need to know if the providers can cope with needs of the cohorts
Need to know if activity appropriate to client needs
Need to understand exactly what the activity/service is offering to ensure client can cope
Client lacks confidence, has anxiety, embarrassed so needs hand-holding to attend
Frontline workers lack confidence and skill set to motivate client to be active
Client isn’t interested in doing physical activity, too many other problems
Need to know that demand exists before new businesses or sessions will be set up
Application providers are driven by commercial demand
Don’t have the best hardware device or software
There are no rows in this table

From the
48
participants interviewed Digital Gaps translated the users answers into a combined view to create 6 user persona’s. The following persona’s are subject to change due to the feedback.

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