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Enabling Social Prescribing
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Managers - Persona

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Application Provider
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Gareth has a strategic responsibility for public health. He is keen to prevent people needing GP or A&E. He’d like to engage a significant number of people to become more active. He thinks social prescribing could help with this but recognises that there are a number of barriers to overcome.
Manager persona
Stakeholder group position
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@Showcasing OA
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Stakeholder role
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@Managers
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Name
Gareth
Organisation
‎Local Council
Job title/Role
‎Health Partnerships & Commercial Manager
Digital knowledge/support
Intermediate
Digital hardware/software
Laptops/Tablet/PhoneUse Case management systems in referralsComfortable with Reporting Tools
Responsibilities
Coordination of Social Prescribing initiatives
Promoting the take up of benefits of physical activities towards reducing the wider determinants of health
Reports into a Integrated Care panel
How do Social Prescribers currently refer to physical activity? (Journeys)
Referrals come into Integrated care panels / hubs via GP Surgeries, Therapies, Social Care, integrated neighbourhood teams
What is the vision? (Goals)
To reduce the demand for Primary care, A&E submissions and GP referrals Provide services that increase citizen/patient activity plus overall increase in positive health and wellbeing
What barriers exist? (Pains)
People have a number of lifestyle barriers rather than motivation.
Confidence is an issue - need to encourage small steps to show someone that they can do things.
We need to find people earlier so that physical activity can impact before they develop complex needs
The social prescriber needs to know how to converse with someone and be a motivator
Not having information about accessibility aids is a barrier to disability
Have to rely on local tactic knowledge that SP trust and have an established relationship. Unaware of other providers that could benefit their clients
Skills of Social Prescribers to engage in conversations to promote the benefits of physical activity
Social Prescribers only refer to activities and services they personally know or have enough trust with the information provided
Suitability of activity/facilitators that meet the client's needs. This can be cultural or accessibility-related
Services that are badly described causes a lack of trust
The complex needs of clients put unwanted pressure on Activity providers, especially if not supported
Social Prescribers need more training to use provided digital tools
OpenActive feels like it is directed more at big providers rather than small community providers
The capacity of providers that can cope with the complex nature of referrals from social prescribers
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