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User Persona's

Activity Provider - Persona

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Application Provider⁠

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Charlotte is passionate about older people’s wellbeing and believes that appropriate exercise can have lots of benefits – falls prevention, mental health, loneliness prevention etc

She has a mobile chair-based exercise and hires space at local community centres to offer chair-based exercises. She receives referrals from GP practices and accepts bookings from any member of the public.

Activity Provider Persona

Activity Provider Persona

Stakeholder group position

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@Advantage of OA

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Stakeholder Role

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@Activity providers

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Name

Charlotte

Organisation

Keep Fit Local

Job title/Role

Activity/Class facilitator

Digital knowledge/support

Happy to use a computer or mobile device to enter and retrieve data but not an expert

Digital hardware/software

Laptop, Tablet, Mobile Facebook, social media

Responsibilities

Providing physical and social sessions within the local community Management of provision that includes ensuring local venues are suitable to my clients needs As a small business owner I have to ensure I increase appointments / bookings in a cost effective manner

Barriers

Making activities free for social prescribing is loaded with issues, as 70% of new sign-ups that are booked free of charge don't translate into new attendances

Technology not available, not compliant or not got the technology to undertake adding services or activities

May not be able to accurately complete data requirements if complex or resource-heavy

OpenActive is too complex to understand, rely on a third party to provide systems to make it easier. May need help to enter data.

Keeping my information up to date is a struggle especially as I don't depend on it for everyday bookings. I use Facebook and word of mouth

Not sure what to categories my activities against, as can fit into many types of activities. I tend to use lots of activity types to ensure I get the cover most clients groups require

Worried that by providing my data onto a system, commissioners could use this to make decisions on my funding. Demand data may not be an accurate reflection of reality.

Ability to secure local venues, such as community halls can be painful, as they do not have a good system to easily book slots for my sessions. Often its email/phone a contact

Will be difficult for me to keep track of my capacity for every session

Receiving referrals from SP would need to come with clear understanding of the suitability to my provision.

Social Prescribers may need to offer support options e.g. if one to one hand-holding required

We can support complex needs but may have to allow for private sessions to satisfy the referrer and my other clients

Happy to provide Social Prescribing ready sessions unless too burdensome

Happy to provide more data on the suitability, safeguarding, accessibility of my sessions if this increases my bookings

Happy to provide the level of physical ability and intensity for each session I provide

Could provide some level of outreach to aid facilitation for the referrer to attend initial sessions. Would have to cost this level of support into Social Prescription fee.

Concerned that the effort needed to receive SP referrals won't be worth it compared to my expected increased in clientele

What am I looking to achieve? (Goals)

Use a system to add my data so that it will promote my sessions for more people to book

Make it easier to manage and maintain my bookings/Capacity

Make it cheaper and easier to book venues

What physical activity do I currently provide? (Journeys)

Circuit training

Rusty racquets - Getting back into Tennis

Falls prevention

Chair based sessions that include: Flexibility exercises

Strength-based exercises

Increase balance exercises

Why would I want to make activities available to SP? (Goals)

It is a struggle to get the attention of the GP surgeries and frontline as a one man band

Increase my exposure to more bookings and general awareness.

Genuinely want to help people become more active

What stops me making activities available? (Pains)

Concerns about lack of support from referrals where they are complex clients.

Lack of upfront suitability of referral request needed to make a decision to accept social prescription

May need to provide extra sessions for sensitive groups

I might not have the skills to cope with complex clients

Effort in receiving complex client may not be worth the effort of opening up my data

I need to effectively manage my capacity

What would be really useful to me? (Gains)

A free to use or cheap system that i could use on my mobile so i can keep my session details up to date

Help in establishing appropriate venues - support from public sector would help me negotiate and find appropriate space

Help me understand what a social prescriber would be looking for

What incentivises me to make activities available? (Motivations)

Its my business and livelihood so i need the money

I genuinely want to help people be more active

What measures do I use to assess client activities? (Indicators)

Attendance

Retention

Referrals into Physical activity

Client satisfaction

There are no rows in this table

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User stories - Activity providers

User stories - Activity providers

User story Title

Related to Stakeholder

When

I Need

So that

Related Barriers

Related issues

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@AcP

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Activity management system

When using a activity management system

I need to add my data once

So that the data can be used to promote my activity everywhere

Not even heard of OpenActive, nevermind find a way onto OpenActive feed

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@AcP

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Considering accepting a referral

When considering to accept a referral

I need to know if the particiapnt is suitable for my activity

so that I can ensure participant get the most out of the activity and is suitable for my other participants

Need to know if activity appropriate to client needs Need to understand exactly what the activity/service is offering to ensure client can cope

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@AcP

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Adding my activity data

When adding my data

I need the system to be easy to use

so that I can keep my information up to date

Don’t have the best hardware device or software

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@AcP

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Setting up activities

When setting up activities

I need to know how much demand there is for the type of activity I provide

so that I can minimise my initial expenditure and reduce the risk of starting in a new area

Application providers are driven by commercial demand Need to know that demand exists before new businesses or sessions will be set up

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@AcP

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Publishing activities

When publishing my activity data

I need a affordable system

so that my overheads are kept low and I can make a living

Don’t have the best hardware device or software

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