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User Research

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Activity Provider - User research

Marcus Devaney
|
IS
Ian Singleton
|
SD
Simon Dickinson

Creating the Activity Persona

Digital Gaps interviewed 6 Activity Providers focusing on the barriers to providing activities into the social prescribing system and the challenges adding these activities into OpenActive / Activity systems. The following barriers where then translated from the interviews to create an combined view of
Activity Provider Persona
⁠
⁠
Identified Barriers - Activity Providers
7
Barriers
Stakeholders impacted
1
Not even heard of OpenActive, nevermind find a way onto OpenActive feed
Activity providers
Managers
2
Need to know if the providers can cope with needs of the cohorts
Frontline workers
Activity providers
3
Need to know if activity appropriate to client needs
Managers
Frontline workers
Activity providers
Service users
4
Need to understand exactly what the activity/service is offering to ensure client can cope
Service users
Frontline workers
Activity providers
5
Need to know that demand exists before new businesses or sessions will be set up
Activity providers
6
Application providers are driven by commercial demand
Activity providers
Managers
Social prescribing application provider
OpenActive application providers
7
Don’t have the best hardware device or software
Activity providers
Frontline workers
Service users
No results from filter
⁠
Barriers Activity Providers persona
1
1
Barriers
Making activities free for social prescribing is loaded with issues, as 70% of new sign-ups that are booked free of charge don't translate into new attendances
Technology not available, not compliant or not got the technology to undertake adding services or activities
May not be able to accurately complete data requirements if complex or resource-heavy
OpenActive is too complex to understand, rely on a third party to provide systems to make it easier. May need help to enter data.
Keeping my information up to date is a struggle especially as I don't depend on it for everyday bookings. I use Facebook and word of mouth
Not sure what to categories my activities against, as can fit into many types of activities. I tend to use lots of activity types to ensure I get the cover most clients groups require
Worried that by providing my data onto a system, commissioners could use this to make decisions on my funding. Demand data may not be an accurate reflection of reality.
Ability to secure local venues, such as community halls can be painful, as they do not have a good system to easily book slots for my sessions. Often its email/phone a contact
Will be difficult for me to keep track of my capacity for every session
Receiving referrals from SP would need to come with clear understanding of the suitability to my provision.
Social Prescribers may need to offer support options e.g. if one to one hand-holding required
We can support complex needs but may have to allow for private sessions to satisfy the referrer and my other clients
Happy to provide Social Prescribing ready sessions unless too burdensome
Happy to provide more data on the suitability, safeguarding, accessibility of my sessions if this increases my bookings
Happy to provide the level of physical ability and intensity for each session I provide
Could provide some level of outreach to aid facilitation for the referrer to attend initial sessions. Would have to cost this level of support into Social Prescription fee.
Concerned that the effort needed to receive SP referrals won't be worth it compared to my expected increased in clientele
No results from filter
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Research Participants

Activity providers
14
Name
Organisation
Attended workshop
Stakeholder role
Interviewed
1
Colin
Southport Fit Club
No
Activity providers
Yes
2

Kevin Flinton

Digilynx
No
Activity providers
Yes
3
Hayley Noel
Coventry Council
No
Activity providers
Yes
4
Lisa Charnley
Hyndburn Leisure
No
Activity providers
Yes
5
Linda Horsfields
Hyndburn Leisure
No
Activity providers
Yes
6
Alison - Chair based exercises
Fifty Five Fit
No
Activity providers
Yes
7
Robs rusty rackets
North Meols Tennis Club
​
Activity providers
​
No results from filter
7
Count
6
Count
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