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Managers - User research

Marcus Devaney
|
IS
Ian Singleton
|
SD
Simon Dickinson

Creating the Activity Persona

Digital Gaps interviewed 12 Managers with the aim to understand the challenges and barriers to referring service users into physical activity. The following barriers where then translated from the interviews to create an combined view of
Manager Persona
⁠
⁠

Identified Barriers - Managers
Barriers
Stakeholders impacted
1
Difficult to know what activity sessions are available
Service users
Frontline workers
Managers
2
Not enough local activity sessions can be found
Frontline workers
Service users
Managers
3
Not even heard of OpenActive, nevermind find a way onto OpenActive feed
Activity providers
Managers
4
Don’t see referral into exercise as their role
Frontline workers
Managers
5
Don’t trust information that exists
Frontline workers
Service users
Managers
6
Need to know if activity appropriate to client needs
Managers
Frontline workers
Activity providers
Service users
7
Application providers are driven by commercial demand
Activity providers
Managers
Social prescribing application provider
OpenActive application providers
No results from filter
⁠
Barriers from Manager persona
1
What barriers exist? (Pains)
People have a number of lifestyle barriers rather than motivation.
Confidence is an issue - need to encourage small steps to show someone that they can do things.
We need to find people earlier so that physical activity can impact before they develop complex needs
The social prescriber needs to know how to converse with someone and be a motivator
Not having information about accessibility aids is a barrier to disability
Have to rely on local tactic knowledge that SP trust and have an established relationship. Unaware of other providers that could benefit their clients
Skills of Social Prescribers to engage in conversations to promote the benefits of physical activity
Social Prescribers only refer to activities and services they personally know or have enough trust with the information provided
Suitability of activity/facilitators that meet the client's needs. This can be cultural or accessibility-related
Services that are badly described causes a lack of trust
The complex needs of clients put unwanted pressure on Activity providers, especially if not supported
Social Prescribers need more training to use provided digital tools
OpenActive feels like it is directed more at big providers rather than small community providers
The capacity of providers that can cope with the complex nature of referrals from social prescribers
No results from filter
⁠

Research Participants

Managers
Name
Organisation
Attended workshop
Stakeholder role
Interviewed
1
Richard Brown
BwD Refresh, BwD Council
No
Managers
Yes
2
Sarah Quinn
Blackburn Council
Yes
Managers
Yes
3
Tina Pilkington
Sport England
Yes
Managers
Yes
4
Mark Stephenson
Active Lancashire
Yes
Managers
Yes
5
Ben Fatimilehin
Active Lancashire
Yes
Managers
Yes
6
Paul Blythin
Active Lancashire
Yes
Managers
Yes
7
Leon Crosby
Blackburn Youth Zone
Yes
Managers
Yes
8
Ken Masser
Rossendale Leisure Trust
No
Managers
Yes
9
Tracey Lines
Active Partnerships
Yes
Managers
Yes
10
Chris Rigby
Pendle Leisure Trust
​
Managers
Yes
11
Oliver Sisman
London Sport
Yes
Managers
Yes
12
Linda Vernon
HLSC
Yes
Managers
Yes
13
Joe Fraser
NHS England London Region
No
Managers
No
No results from filter
13
Count
13
Count
⁠

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