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Managers - User research

Marcus Devaney
|
IS
Ian Singleton
|
SD
Simon Dickinson

Creating the Activity Persona

Digital Gaps interviewed 12 Managers with the aim to understand the challenges and barriers to referring service users into physical activity. The following barriers where then translated from the interviews to create an combined view of
Manager Persona
⁠
⁠

Identified Barriers - Managers
Barriers
Stakeholders impacted
Difficult to know what activity sessions are available
Not enough local activity sessions can be found
Not even heard of OpenActive, nevermind find a way onto OpenActive feed
Don’t see referral into exercise as their role
Don’t trust information that exists
Need to know if activity appropriate to client needs
Application providers are driven by commercial demand
No results from filter
⁠
Barriers from Manager persona
What barriers exist? (Pains)
People have a number of lifestyle barriers rather than motivation.
Confidence is an issue - need to encourage small steps to show someone that they can do things.
We need to find people earlier so that physical activity can impact before they develop complex needs
The social prescriber needs to know how to converse with someone and be a motivator
Not having information about accessibility aids is a barrier to disability
Have to rely on local tactic knowledge that SP trust and have an established relationship. Unaware of other providers that could benefit their clients
Skills of Social Prescribers to engage in conversations to promote the benefits of physical activity
Social Prescribers only refer to activities and services they personally know or have enough trust with the information provided
Suitability of activity/facilitators that meet the client's needs. This can be cultural or accessibility-related
Services that are badly described causes a lack of trust
The complex needs of clients put unwanted pressure on Activity providers, especially if not supported
Social Prescribers need more training to use provided digital tools
OpenActive feels like it is directed more at big providers rather than small community providers
The capacity of providers that can cope with the complex nature of referrals from social prescribers
No results from filter
⁠

Research Participants

Managers
Name
Organisation
Attended workshop
Stakeholder role
Interviewed
Richard Brown
BwD Refresh, BwD Council
Sarah Quinn
Blackburn Council
Tina Pilkington
Sport England
Mark Stephenson
Active Lancashire
Ben Fatimilehin
Active Lancashire
Paul Blythin
Active Lancashire
Leon Crosby
Blackburn Youth Zone
Ken Masser
Rossendale Leisure Trust
Tracey Lines
Active Partnerships
Chris Rigby
Pendle Leisure Trust
Oliver Sisman
London Sport
Linda Vernon
HLSC
Joe Fraser
NHS England London Region
No results from filter
⁠

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