Stakeholder group position
Job title/Role
Product Manager
Digital knowledge/support
Excellent
Digital hardware/software
Good understanding of how data flows between systems and how to read API documentation to inform application development Greg is not a developer and therefore has some limitations to his technical understanding Comfortable using any application Responsibilities (Focused on OpenActive)
Understanding the technical landscape to inform his development team on how to implement Open data, ensuring that the correct user stories provide the context Busy workload, wants clear and easy documentation to consume & implement with clear use casesSee huge advantages in using open data feeds to benefit product adoption Product target audience and prioritising features Targeting the product and prioritising features to get a business return What digital capability is required to use our product?
It's important for us as a Application provider that end users and other software providers can easily consume how are application works. Very little as we aim to make this as intuitive as can be. Basic digital skills should be enough What digital hardware is best to use for our product?
Touch-screen tablet devices Who is our target user(s)
Anyone focused on encouraging people to be active/get involved in community e.g. leisure centres/trusts, UK active projects, social prescription initiatives.
Helping any of:
Management of Integrated health systems Service/Activity providers What are the key features/capabilities of our product?
The application is easy to use helping end-users and social prescribers find relevant and suitable activities to refer to or book direct. We provide the ability to manage social prescribing cases, make referrals, and book local services & activities. The system provides the ability to view rich data regarding the suitability and accessibility of the sessions to enable the social prescriber to make informed choices that inspire trust in the activity provider. Along with the referral management information the system provides detailed reports of the following: Referrals into Physical activity Types of activity that include physical activity Follow up and feedback of client progress against initial referral Uptake of Self-care physical activity against the client record where the citizen has used our booking system. We provide activity providers and back end database to keep their sessions up to date, that can feed into their own website or through a widget We also integrate with a Volunteer management system enabling the social prescriber to check the availability of the volunteer against the availability of the session. Clients/Citizens can share their personal account with a social prescriber so that that can book sessions on their behalf during the intervention. What are the barriers to providing a product with social prescribing.
Lack of knowledge of what social prescribing actually entails Need to understand what the opportunity is regarding the demand of service referrals / social prescribing Different social prescribers will do things differently across the uk, no common training/system approach to operational delivery Would like to understand what the actual provision/scale of providers that would like to use our system for social prescribing Reaching full market a problem, as no obvious framework for social prescribers or activity providers to purchase our system Can't compete against the big players in the market, even though our product is cheaper and more feature-rich. Having to rely on sole suppliers of assured community data and physical activity data feeds creates a monopoly and adds risk to our business model Without wide adoption of data standards in social prescribing it's hard for us to share our service/activity data consumers. Sharing our data helps to promote our business No standard way to categorise our data. Having a universal taxonomy or a combination of taxonomies could enable our data to be used to establish better suitability You have to go on an advanced eLearning course to start with adopting/implementing OpenActive opportunity data. Open Referral is easier to understand so will probably just align with that. Changing our core system to align with an immature social prescribing movement is costly. We'd want to know the potential benefits and be confident of change control within standards body. What KPIs do you provide to users?
We can provide a url for an activity provider to follow to complete an assessment e.g. PAMSor ONS4 for the patient
What are you looking for from SP/open standards? (Goals)
Easy to understand & consume documentation Confidence in change control standards body with changes rationalised against the market opportunity Compliance levels awarded and recognised within tendering / procurement of systems What incentivises me to use SP/ physical activity sessions/open data? (Motivations)
Increased data access & usage as helps to promote our core business New market opportunities to sell into Ease of implementations with use of standards Access to Live accurate data feeds to populate our product and add value 
Application Provider - Persona
