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Application Providers - User research

Marcus Devaney
|
IS
Ian Singleton
|
SD
Simon Dickinson

Creating the Activity Persona

Digital Gaps interviewed 11 Application Providers with the aim to understand the challenges and barriers to creating software applications for social prescribing with the view of enabling the flow of OpenActive Data. The following barriers where then translated from the interviews to create an combined view of
Application Provider Persona
⁠
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Identified Barriers - Application Providers
Barriers
Stakeholders impacted
1
Application providers are driven by commercial demand
Activity providers
Managers
Social prescribing application provider
OpenActive application providers
No results from filter
⁠
Barriers Application provider persona
1
What are the barriers to providing a product with social prescribing.
Lack of knowledge of what social prescribing actually entails
Need to understand what the opportunity is regarding the demand of service referrals / social prescribing
Different social prescribers will do things differently across the uk, no common training/system approach to operational delivery
Would like to understand what the actual provision/scale of providers that would like to use our system for social prescribing
Reaching full market a problem, as no obvious framework for social prescribers or activity providers to purchase our system
Can't compete against the big players in the market, even though our product is cheaper and more feature-rich.
Having to rely on sole suppliers of assured community data and physical activity data feeds creates a monopoly and adds risk to our business model
Without wide adoption of data standards in social prescribing it's hard for us to share our service/activity data consumers. Sharing our data helps to promote our business
No standard way to categorise our data. Having a universal taxonomy or a combination of taxonomies could enable our data to be used to establish better suitability
You have to go on an advanced eLearning course to start with adopting/implementing OpenActive opportunity data. Open Referral is easier to understand so will probably just align with that.
Changing our core system to align with an immature social prescribing movement is costly. We'd want to know the potential benefits and be confident of change control within standards body.
No results from filter
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Research Participants

Application Providers
Name
Organisation
Stakeholder role
Interviewed
1
Chris Martin
Team Kinetic
OpenActive application providers
Yes
2
Helen Clayton
Sported
OpenActive application providers
Yes
3
Charlie Clark
Playwaze
OpenActive application providers
Yes
4
Alice John
4 Global
Social prescribing application provider
Yes
5
Andy Halliwell
Schools Plus
OpenActive application providers
Yes
6
Barrie Taylor
Groop
OpenActive application providers
Yes
7
James Barter
TSG - Legend
OpenActive application providers
Yes
8
Leeann Monk-Ozgul
Elemental
Social prescribing application provider
Yes
9
Nish Desai
IMIN
OpenActive application providers
Yes
10
Jamie Foale
PlayFinder
OpenActive application providers
Yes
11
Mo Rahman
Social RX
Social prescribing application provider
Yes
No results from filter
11
Count
11
Count
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