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User Persona's
Personas
Persona
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Name
Role
Description
Page
1
Activity providers
Charlotte
Activity/Class facilitator
Charlotte is passionate about older people’s wellbeing and believes that appropriate exercise can have lots of benefits – falls prevention, mental health, loneliness prevention etc
2
Frontline workers
Lorraine
Social Prescriber
Lorraine works for a GP practice and aims to prevent people needing to see a GP when they may benefit more from social/physical activities than medicine/drugs. Lorraine will work with frequent GP practice visitors, rehabilitations, GP referrals (medicine can’t help) or when a patient is happy to have a chat to see if they may benefit from local social/physical activities.
3
Service users
David
Retired
David is a widower that is heading towards 80. He has always been fit but has not got out of the house as much lately and notices that things are a bit more of a struggle these days. His family are not too far away and do visit reasonably regularly but his friend died last year and he doesn’t have his dog anymore.
4
Service users
Tony
Unemployed
Tony is unemployed and has not worked since a mental health issue approx. 20 years ago. He is separated from his wife with whom he has two kids each of whom have given him a grandchild. DWP have allowed him not to search for jobs but every two years they stress him out with another interview to see if he could work again. He lives on his own paying rent (benefits) in the house he’s been in for over 30 years. He grow Bonsai trees.
5
Managers
Gareth
Health Partnerships & Commercial Manager
Gareth has a strategic responsibility for public health. He is keen to prevent people needing GP or A&E. He’d like to engage a significant number of people to become more active. He thinks social prescribing could help with this but recognises that there are a number of barriers to overcome.
6
Application Provider
Greg
Product Manager
Greg is a product manager for SPActive He is trying to provide a product to help frontline workers identify the best local services/activities that will help support their client list. They want to focus on their UI and features to enable the frontline workers to be more productive and help more people. They want a feed/API to access local service information that is rich and correct.
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