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Mastering Retention Podcast

UX secrets you can learn from Royal Match

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https://www.youtube.com/watch?v=cTBQFMfDsA4⁠

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Summary

Tom and Neil discuss UX secrets from Royal Match, focusing on color choices, gameplay fluidity, haptics, re-engagement strategies, and player satisfaction.

Highlights

🎨 Color Choices: Bright, primary colors enhance readability and enjoyment.

🚀 Gameplay Fluidity: Smooth transitions allow players to maintain momentum during matches.

📱 Haptics: Subtle feedback enriches the gaming experience, making actions feel satisfying.

🎁 Re-engagement: Welcome back gifts encourage players to return after time away.

💰 Generosity: Players feel rewarded with ample resources, reducing the urge to spend.

🔄 Balance: Level design balances power-ups with challenge to keep players engaged.

🧩 Social Sharability: Unique mechanics pique interest and encourage sharing among friends.

Key Insights

🎨 Color Choices Matter: The use of bright, distinct colors in Royal Match improves visual clarity and enhances the overall gaming experience, making it easy for players to identify matches quickly.

🚀 Fluid Gameplay is Key: Allowing players to make moves during cascading actions minimizes downtime and keeps the game engaging, fostering a more enjoyable experience.

📱 Importance of Haptics: Incorporating tactile feedback for every action creates a satisfying physical connection, enhancing player engagement and enjoyment without being overwhelming.

🎁 Effective Re-engagement Strategies: Offering welcome back gifts and making levels easier for returning players fosters a positive re-entry experience, encouraging longer play sessions and reducing churn.

💰 Generosity in Resources: Providing players with ample resources and power-ups creates a sense of abundance, encouraging experimentation and reducing the fear of spending.

🔄 Balance in Level Design: By controlling the power and difficulty throughout a level, players feel empowered without feeling overwhelmed, maintaining a healthy challenge.

🧩 Boosting Social Engagement: Visually distinct mechanics and features encourage players to share their experiences, enhancing the game’s appeal and driving organic engagement.

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