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Материалы по психологии игроков

Статьи по теме:

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Understanding Player Motivations - And How to Harness Their Power⁠

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Gamer psychology and the 4 types of rewarded video users⁠

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10 Common Mistakes to Avoid in Mobile Game Design⁠

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16 Reasons Why Players Are Leaving Your Game⁠

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The science behind mobile game addiction⁠

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1. Типология Бартла

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2. Quantic Foundry

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A Deep Dive into the 12 Motivations: Findings from 400,000+ Gamers⁠

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3. Four Fun Keys

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4. 5 Domains of Play

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GGC 2012 - The Five Domains of Play⁠

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Applying the 5 Domains of Play: Acting Like Players⁠

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GDC 2016: Jason VandenBerghe - "Engines of Play: How Player Motivation Changes Over Time"⁠

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Drives: Helping More Players Get from First-Taste to Satisfaction⁠

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Personality traits → Game preferences (Taste) → Archetypes

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Personality theory is a good predictor for start, but not

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Drives:

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5. 8 kinds of fun

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6. PENS

Scott Rigby

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https://selfdeterminationtheory.org/player-experience-of-needs-satisfaction-pens/⁠

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https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2018.00797/full⁠

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7. Self-Determination Theory

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8.Пирамида маслоу

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9. Классификация из исследования по Tera и BattleField

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10. Solsten

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2024_State_of_the_Player.pdf

13.7 MB

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11. Game Analytics

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https://gameanalytics.com/blog/understanding-player-motivations/⁠

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Competition

Skillfulness

Achieving

Reasoning

Creativity

Socialising

Relaxation

Exploration

12. GameRefinery

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https://www.gamerefinery.com/gamerefinery-player-motivations-archetypes/⁠

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13. NewZoo

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Newzoo_Gamer_Segmentation.pdf

1.8 MB

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14. MAF

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https://maf.ad/en/blog/player-personas-mobile-games/⁠

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15. Andrzej Marczewski

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16. Kinrate Analytics

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https://kinrateanalytics.com/⁠

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17. Octalysis Framework

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https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/⁠

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18. Hypercasual Gamers Motivation

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https://www.blog.udonis.co/mobile-marketing/mobile-games/hyper-casual-games-report⁠

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19. Facebook Gaming Player Motivation

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Facebook Gaming⁠

has identified 8 primary player motivations, i.e., reasons why people play mobile games. This is very useful for the creative process.

Here’s an overview of each one.

Self-Expression

For some players, the ability to express their identity and creativity through mobile games is the most powerful motivator. They like to personalize a game and leave their mark, whether it’s by building, designing, decorating, or customizing characters.

Social Connection

This group of players is motivated by social connections. For them, mobile gaming is a social activity. That can include playing against other players, playing with friends, collaborating with others, or joining a guild.

Progression

Data shows that many players are driven by a sense of accomplishment when playing mobile games. Games they find interesting include building, creating, managing, and even exploring new areas.

Expertise

This motivation also relates to feeling accomplished. However, it’s more about honing one’s skills and mastering every aspect of a game. They always look for ways to get better in any game they play. Steep learning curves and difficult games are appealing to them.

Discovery

Many players get a thrill from discovering new areas, items, or characters in a game. They’re mainly driven by exploration. Furthermore, this group of gamers feels excited when they stumble upon interesting findings and acquire a wide range of items.

Power

For many players, gaming is all about winning and beating other players. This group of gamers is highly focused on defeating others and achieving victory. Furthermore, they enjoy playing the role of a king, queen, or an emperor and take satisfaction from running the game.

Escapism

For some people, mobile games are a way to immerse themselves in another world and escape reality. Role-playing, going on wild adventures, and losing oneself in a fantasy world is what they seek in a mobile game.

Relaxation

Some players simply want to relax and pass the time while commuting, waiting for an appointment, or winding down after a busy day at work. For them, it’s not about winning and mastering difficult adrenaline-fueled games. They tend to be attracted to simple, slow-paced games that include puzzles or cards.