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Focus areas

Type of problems we solve for and how we divide & conquer.
Designers at Coda work on problems for our users and the business across the entire product. At a high level, we have teams focusing on the following parts of the funnel: 1. Leads → 2. Retention → and 3. Conversion.

Leads: Getting new users into Coda
Ecosystem & Leads is responsible for the top of funnel — from getting Coda on folks’ radar, getting them to see how they might use Coda, to getting them to sign up. There are a million challenges that this team take on, including Coda’s Ecosystem such as Packs and Publishing Docs as well as our marketing pages and SEO strategy. LED team drives the design for these including how they surface to users in the product, what the user interactions are like, and the related services.

Ecosystem & Leads
Ecosystem & Leads
Ecosystem & Leads


Retention: Getting users to embrace Coda
DocX (Doc Experience) focuses on the vision of becoming an All-In-One leader. Once a user signs up, they are responsible for helping convert that user to an engaged user who uses the product on a regular basis. Most of the in-doc features fall in this category including the writing surface, table and data visualizations, formula language, and automations. It also includes understanding each phase of the journey and iterating on them using data analysis. This team drives the design for these features.

@Carlo Joerges
Doc Experience
Doc Experience
Doc Experience
Doc Experience
Doc Experience


Conversion: Winning users over and spread in Coda
BizPlat (Business Platform) is responsible for winning over our users and scaling the business. This translates to a few areas the
team
focuses on every day: Designing a great product experience for teams
(like how teams can best organize knowledge, share rituals, collaborate, and use Coda in their workflows
), defining the business model and experiments to push monetization funnels, and building user trust. This team is unique in that you get to work very closely with the business metrics and see how your designs impact them.

Business Platform
Business Platform
Business Platform

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