Five ways I use AI as a product marketing manager

How I use AI to uplevel my productivity, efficiency, and creativity.

Katy Turner

Product Marketing Manager for AI at Coda

Blog > AI · 5 min read
As a product marketing manager (PMM), my favorite parts of my job can also cause the most pressure: how greatly the day varies, and how closely I coordinate with other teams. My work can be any mix of quick tasks or deep thinking exercises—such as making strategic campaign decisions, creating demo materials, speaking with key customers, or organizing a multi-team brainstorm. Some of these tasks give me energy, while others I perform best when I am fully caffeinated. A lot of my work has a deadline that can create a ripple effect—a delayed brief or copy draft impacts other teams helping with a campaign or launch. To that extent, I previously used Coda to help organize my day so that "cognitive heavy" work aligns with my energy levels—that way, I don't spend 2 hours on something that would otherwise only take 30 minutes. And that's why I was so excited to try Coda AI to rethink my work day.

My to-do list (1.0)

How I used to structure my to-do list, aligning tasks with time of day.

Since I began experimenting with how to use AI, I’ve thought about more than just how this technology can spark curiosity and amusement, but actively how and where I can insert it into my work. Now, I use Coda AI in my day-to-day to uplevel my productivity and creativity so that I feel confident in my efficiency, no matter my energy levels or time of day. Here are five examples.

AI for Product Marketing Managers

5 ways I use AI as a PMM

1. As a writing partner.

When it comes to writing, sometimes the copy comes freely, and other times I agonize over each sentence. If I need to, I ask Coda AI to turn my raw notes into first drafts and to check my grammar and usage in the final draft. While AI might not generate publish-ready content, sometimes it's easier to switch into editor mode where I can get AI to generate multiple different options to choose from or piece together. Additionally, if I'm writing an internal brief or memo, AI provides structure quickly so I can have a link ready in time for our next meeting.

Example prompt for converting raw notes into a brief.

2. Breaking out of my personal voice.

I often turn to Coda AI to experiment with the perspective and tone of a piece of content. While I may not always keep Coda AI's suggestions, sometimes getting it to show two extreme versions of copy can help me pick middle ground—for example, what a very casual or 'spicy' version could look like.

If my content is internal and I'm trying to make it memorable, I'll get Coda AI to write it in the style of a celebrity, such as Dwayne “The Rock” Johnson or the esteemed Dolly Parton. It's a win-win: I get my colleagues' attention and we all get a moment of brevity.

Asking AI to make my update more attention-grabbing.

Now it's much more fun (and memorable)!

3. Moving projects along internally.

Driving a successful product launch or campaign requires a lot of cross-functional collaboration. I often work with product and sales teams to discuss customer feedback, and with our brand team to brainstorm product positioning. In addition to generating briefs, Coda AI helps me move projects along by highlighting action items, synthesizing different information for each team, and developing agendas for follow-up discussions. As one example, we recently held a project retro meeting for 15 members of our solutions and marketing team. We each listed 5-10 suggestions of new ideas ("start"), what we did well ("continue"), and could improve ("stop"). Typically, it would have taken each of us 20-30 minutes to comb through all this information, and one team member at least an hour to summarize key themes. Instead, we used Coda AI to summarize the results for each category and call out key themes—making it possible to collect insights and discuss them in the same meeting. We also used Coda AI to create a writeup we could present to the broader company.

Our "start, stop, continue" project retro, summarized by Coda AI.

4. Improving customer interactions.

One of my main priorities as a PMM is improving customers’ interactions with Coda. Demos are difficult to do well—you can’t use real, proprietary customer data, but you need realistic examples to communicate value. That’s why I’ve turned to Coda AI to generate example call transcripts, tables with fake product names and descriptions, and hundreds of faux names. It has saved me hours of work and unlocked the ability to provide more example workflows so that the demo feels customized.

Example AI-generated demo content.

I also use Coda AI to try and get into the mind of the customer and make sure I've covered my bases. For example, I’ll give it information about how we’re marketing a product and then ask it to suggest questions that potential customers might have. That allows me to feel better prepared for customer interviews so that I can make the most of the live time together.

5. Sparking new ideas.

Like most marketing teams, our ability to think creatively is a source of pride, but sometimes it can be tough to get the ideas flowing. So I'll use AI to elevate our enthusiasm levels or to help us choose between options. To turn Zoom fatigue into laughter, I’ve prompted Coda AI to create outlandish nicknames or fake fun facts for each team member, and I’ve also asked it to come up with team names at company off-sites.

Laughter is the best creative catalyst: using AI to generate fake nicknames and bios.

If we're considering approaches for a feature launch, I'll have Coda AI write mock press releases based on our short descriptions so we can visualize the end result. Based on our discussion notes, I've also asked Coda AI to create a pros and cons table with initial suggestions.

Using AI to visualize different messaging options.

No matter the combination of required brainpower and my available energy level, Coda AI provides me with greater flexibility and control over my day. I can finish my tasks, but ultimately our team can accomplish our goals and have a little fun in the process.

My to-do list 2.0, with a little AI inspiration each day.

If you'd like to explore how Coda AI can transform your to-do list, learn more here. How will you rethink your workday?

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