Five ways I use AI as a product marketing manager
How I use AI to uplevel my productivity, efficiency, and creativity.
Product Marketing Manager for AI at Coda
My to-do list (1.0)
How I used to structure my to-do list, aligning tasks with time of day.
AI for Product Marketing Managers
5 ways I use AI as a PMM
1. As a writing partner.When it comes to writing, sometimes the copy comes freely, and other times I agonize over each sentence. If I need to, I ask Coda AI to turn my raw notes into first drafts and to check my grammar and usage in the final draft. While AI might not generate publish-ready content, sometimes it's easier to switch into editor mode where I can get AI to generate multiple different options to choose from or piece together. Additionally, if I'm writing an internal brief or memo, AI provides structure quickly so I can have a link ready in time for our next meeting.
Example prompt for converting raw notes into a brief.
2. Breaking out of my personal voice.I often turn to Coda AI to experiment with the perspective and tone of a piece of content. While I may not always keep Coda AI's suggestions, sometimes getting it to show two extreme versions of copy can help me pick middle ground—for example, what a very casual or 'spicy' version could look like.
If my content is internal and I'm trying to make it memorable, I'll get Coda AI to write it in the style of a celebrity, such as Dwayne “The Rock” Johnson or the esteemed Dolly Parton. It's a win-win: I get my colleagues' attention and we all get a moment of brevity.
Asking AI to make my update more attention-grabbing.
Now it's much more fun (and memorable)!
3. Moving projects along internally.Driving a successful product launch or campaign requires a lot of cross-functional collaboration. I often work with product and sales teams to discuss customer feedback, and with our brand team to brainstorm product positioning. In addition to generating briefs, Coda AI helps me move projects along by highlighting action items, synthesizing different information for each team, and developing agendas for follow-up discussions. As one example, we recently held a project retro meeting for 15 members of our solutions and marketing team. We each listed 5-10 suggestions of new ideas ("start"), what we did well ("continue"), and could improve ("stop"). Typically, it would have taken each of us 20-30 minutes to comb through all this information, and one team member at least an hour to summarize key themes. Instead, we used Coda AI to summarize the results for each category and call out key themes—making it possible to collect insights and discuss them in the same meeting. We also used Coda AI to create a writeup we could present to the broader company.
Our "start, stop, continue" project retro, summarized by Coda AI.
4. Improving customer interactions.One of my main priorities as a PMM is improving customers’ interactions with Coda. Demos are difficult to do well—you can’t use real, proprietary customer data, but you need realistic examples to communicate value. That’s why I’ve turned to Coda AI to generate example call transcripts, tables with fake product names and descriptions, and hundreds of faux names. It has saved me hours of work and unlocked the ability to provide more example workflows so that the demo feels customized.
Example AI-generated demo content.
5. Sparking new ideas.Like most marketing teams, our ability to think creatively is a source of pride, but sometimes it can be tough to get the ideas flowing. So I'll use AI to elevate our enthusiasm levels or to help us choose between options. To turn Zoom fatigue into laughter, I’ve prompted Coda AI to create outlandish nicknames or fake fun facts for each team member, and I’ve also asked it to come up with team names at company off-sites.
Laughter is the best creative catalyst: using AI to generate fake nicknames and bios.
Using AI to visualize different messaging options.
My to-do list 2.0, with a little AI inspiration each day.
With the right guidance, AI can serve as a game-changing resource for your team.