Articles

Inspiration

Ideas that inspire and shape the work we do at Coda.

Opening the Hood on a Word Processor

Alan Kay

In this essay, Alan lays out what it would look like to have an integrated surface, with drawing, text and calculations.

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Up and down the ladder of Abstraction

Brett Victor

A technique for exploring and discovering.

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Inventing on Principle

Brett Victor

The principle of creators needing to have a direct connection to their creation, and discovering a principle to center your work around.

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Good strategy, Bad Strategy

Richard Rumelt

Describes what makes good strategy and clearly contrasts that with bad strategy.

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Just Enough Research

Erika Hall

How to run effective, focused research.

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Simple made easy

Rich Hickey

In this talk, Rich presents a really useful distinction between the two concepts: simple and easy.

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Crossing the Chasm

Geoffrey A. Moore

Provides a clear framework for technology adoption for innovative products.

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Eigenquestions

Shishir Mehrotra, Matt Hudson

How to frame problems used regularly at Coda.

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A small matter of programming

Bonnie Nardi

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