Networking & Social Media
Lesson: Social Media Tips & Tricks
5 minute read
When using social media networks to enhance your online presence, it’s vital to use the proper channels for their specified reasons.
While there’s a benefit to joining any and all networks, you wouldn’t necessarily want to grow your professional network on Snapchat. And you probably don’t need to share pictures of your food on LinkedIn.
Knowing how to effectively use each social network can help you grow your audience, and potentially lead to new relationships and contacts in the design industry.
Proper Etiquette
Navigating the waters of social media can be treacherous, but it’s important to stay level-headed and consistent over time. While you might be able to delete a post later, there’s always a chance someone will find the skeletons in your social media closet.
Many hiring managers use social media as a way to discover more about candidates. For this reason, before beginning the job search, you need to ensure your networks are free of any content that might cause a hiring manager to think twice about employing you. Before applying for jobs, go through each of your social media profiles, and remove any content you’re not sure about.
As well as looking at content, take a moment to reflect on how you use social media, and any behaviors you might consider changing now that you are building a professional profile. You don’t need to lose your originality or personality just to get a job. But, for example, if you’re planning on using Twitter to gain professional contacts, don’t tweet things that could be offensive to others.
When considering what content to post where, keep in mind these simple dos and don’ts:
Don’ts
Do’s
When considering content or links to publish on a social network, always ask yourself these questions:
Ensure that whatever you share has value before posting it. Also, beware of oversharing on any platform. Similarly, avoid long period of inactivity, particularly if you’re actively trying to engage others.
Platforms
Let’s take a look at how you can use each social media platform to its best effect.
Twitter
Dribbble
LinkedIn
Facebook
Behance
Instagram
While there are many other social networks to consider, these are essential to help build your connections and possibly gain a following based on the work and content you share. Always remember to keep your conversations and engagement with others respectful.
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