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March 5, 2204 - Outset - AI-powered Research


Aaron Cannon

>95% of research participants prefer AI interviews to surveys 🤯 We just ran a study to uncover how people feel about being interviewed by AI for research. The results were surprising...😳 It's usually clear to customers why they can get more depth, more scale, and more speed out of AI-moderated research. But they often ask us how the participants FEEL about the experience... After doing more than 40K AI interviews at , we had an inkling that this experience was pretty good for participants 😏 But we wanted to be able to answer with more confidence. So we teamed up with to dive deep into the participant experience with a mix of qual and quant using . Check out the full results in our post in the comment below! I'd love to hear your own thoughts, reactions, or 🔥 takes. ​

Opening up to AI: How participants experience AI-moderated interviews


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