and I moved away from doing long term consulting with one company at a time, and switched to a volume-based business for one main reason: We wanted as many opportunities as possible to improve our framework for value proposition creation. By narrowing our scope of focus to something hyper-specific (i.e. helping early stage pre-product-market-fit startups write their homepages), it allowed us to: 1) drastically decrease our price point from where it was with custom consulting 2) work with a TON of startups in the exact same stage 3) continuously test, update, improve, and ship new versions of our framework The canvas below has been the singular focus of our business for the last year and a half, and this is version 8403 (jk, but it has gone through a crazy amount of iterations). You've probably seen us post various versions as we've updated it, but we've never done a dedicated post on how to actually USE the canvas. And through countless rounds of trial and error, we've found it's best to not just go left to right but to follow a very specific pattern that jumps you around the canvas. Follow the directions below in the carousel — and let me know how it goes!

#productmarketing⁠

#saas⁠

#startups⁠

https://www.linkedin.com/posts/anthonypierri_fletch-value-proposition-canvas-activity-7174432256931889152-bKjB/⁠

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他们的这个画布，看来use case 是一个关键。在第三步，它直接联结到能力或功能，而不是提及问题。

在第四步，才回到问题。

如果对比活动理论，那么，use case 其实就是一个 action。用其他术语来说，则是situaiton。

他们选择的use case案例是“重写主页”。这个选择其实是很有意思。它其实是 [product marketing]这个活动中的一个action。还包括其他的action。

针对这个action的problem，其实非常简单，[没有好策略]，自然[没有好文案]。

可以将它和strategiz 的 Value Proposition Design 对比一下。

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