The OKR Starter Kit: Goal-setting for your team
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OKR writing tips & examples

Best practices to get you started quickly.
Acknowledging the fact that objectives and key results should be specific and measurable is simple. Actually writing them to be both is often a challenge. Even with OKR templates to kickstart your goal-setting, writing tips and examples are incredibly helpful when it comes time to start drafting. Here are a few best practices, function-specific OKR examples, and how your OKRs look inside a Coda doc.

5 tips for writing good OKRs

Setting OKRs is a lot like writing a to-do list. While you can certainly jot down a set of unorganized, stream-of-consciousness bullet points, the list probably won’t make sense to anyone else (or even you after a few days). A good to-do list—and good OKRs—strike a balance between flexibility and prescriptiveness. They should give you a solid idea of the goal and how to accomplish that goal, without detailing every single step to get there.

With that in mind, we’ve identified 5 tips for writing good OKRs:

Select a few high-performing initiatives—reprioritize everything else.

Don’t rush to publish your first drafts.

Be realistic—and respect the energy and time of your team.

Metricize your key results.

Adapt OKRs for your culture and context.

Sample OKRs by function

As a reminder, OKR is an acronym for objectives and key results. An objective is a goal, and the objective’s key results are the tasks or milestones that work to achieve your goal. Taking the 5 tips for writing good OKRs into account, objectives should be your company or team’s top priorities. Key results should be measurable, realistic, and a reflection of your team or company.

Company OKR examples

Product team OKR examples

Marketing team OKR examples

Sales team OKR examples

Customer success team OKR examples

Engineering team OKR examples


OKR example with Coda doc(s)

Coda is a doc that brings words, data, and teams together. And considering words, data, and teams are the primary focuses of OKRs, using Coda for your strategic planning just makes sense. With Coda’s building blocks (like tables and integrations with the other tools you already use) and drag-and-drop templates, you have the flexibility to adapt the OKR framework to your company, team, and culture. You might try starting with these:

SMART Goals template

Company OKR template

Team OKR template

OKR example video walkthrough

Our Business in a Box: OKRs in Coda series shows you how to create a Coda doc that tracks objectives and key results and keeps your team accountable. In this video, you’ll learn how to connect all of your strategic planning tracking tables, so that you only have to make an update once (instead of 10 times throughout your doc). By the end, you’ll have a core OKR template for you and your team to use. Watch part 2 for a lesson in optimizing your OKR doc for employee engagement.



OKR examples FAQ

How do you write a good OKR?

How to set OKRs for your team?

What is an effective company OKR example?

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