Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)

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Base Tables

Study Questions

db_Study Questions

db_Study Questions

Research Question

Research Question

Approach

Approach

Study Question Type

Study Question Type

Study Question

Study Question

Persona

Persona

Prioritize for this Study

Prioritize for this Study

What does it take to compel someone to try one of our bananas?

Write your approach

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Example

Serve users a warm slice of local banana bread, see if they purchase a bundle

Rating Scale

Write your question

⁠

Example

How likely are you to purchase bananas today?

Specialty Store Enthusiast

What does it take to compel someone to try one of our bananas?

Write your approach

⁠

Example

Serve users a warm slice of local banana bread, see if they purchase a bundle

Concept Test

Write your question

⁠

Example

Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.

Specialty Store Enthusiast

Why do users buy bananas from our store?

Interview users walking out of our store with bananas

Verbal Response

I see you’ve just purchased a bundle of bananas. In 1-2 minutes, describe what motivated you to buy bananas from this store, if anything.

Specialty Store Enthusiast

What is it about our banana product that is so persuasive?

Verbal Response

Here is a banana. Describe its traits to me in 30 seconds or less.

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