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Study Questions
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Research Question
Approach
Study Question Type
Study Question
Persona
Prioritize for this Study
1
What does it take to compel someone to try one of our bananas?
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Rating Scale
Write your question
Example
How likely are you to purchase bananas today?
Specialty Store Enthusiast
2
What does it take to compel someone to try one of our bananas?
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Concept Test
Write your question
Example
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.
Specialty Store Enthusiast
3
Why do users buy bananas from our store?
Interview users walking out of our store with bananas
Verbal Response
I see you’ve just purchased a bundle of bananas. In 1-2 minutes, describe what motivated you to buy bananas from this store, if anything.
Specialty Store Enthusiast
4
What is it about our banana product that is so persuasive?
Verbal Response
Here is a banana. Describe its traits to me in 30 seconds or less.
5
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