Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
Study Findings
What we know about why users make banana purchases.
Last edited 216 days ago by Alissa Doose
Summary
Write your justification of what the project is about, and why stakeholders should care.
Team members
James Booth, Mary Jones, Joel Davis
Start Date
6/1/2024
🤨 What we studied
Research Goal
Hypothesis
Research Goal
Hypothesis
What matters most to users in their first 5 minutes of browsing for bananas at our store?
1
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.
💡 TL;DR
Users are abandoning their banana search because the signage is incomplete. This leads them to seek out other fruit in the store.
Users buy bananas from our store because they are sourced from local farms, with each banana having a name. This is unique in the industry, and is why users keep coming back.