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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
Study Findings
What we know about why users make banana purchases.
Last edited 318 days ago by Alissa Doose
Summary
Write your justification of what the project is about, and why stakeholders should care.
Team members
James Booth, Mary Jones, Joel Davis
Start Date
6/1/2024
🤨 What we studied
Research Goal
Hypothesis
What matters most to users in their first 5 minutes of browsing for bananas at our store?
1
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.
💡 TL;DR
🎥 Video Summary
🧠 Detailed Insights
Question
Answer
Detailed Insights
1
What does it take to compel someone to try one of our bananas?
A physical booth with samples is the most guaranteed way to compel purchase.
When a user tries a banana for themselves via taste or smell, they're sold.
New recipes open users' minds to banana possibilities.
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🌶 Research Team Perspective
Answer
Research Team Recommendation
Let's do it!
Nope
Undecided
1
A physical booth with samples is the most guaranteed way to compel purchase.
Write your recommendation
Example
Display a very unusual rare type of banana (i.e., pink bananas, finger bananas)
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🔦 Biases vs. Findings
Question
Our Assumption
Answer
Average T/F Rating
Honing our understanding
1
What does it take to compel someone to try one of our bananas?
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
A physical booth with samples is the most guaranteed way to compel purchase.
True
Write what you now know about the assumption
Example
This was true...and capitalizing on the senses drives adoption.
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🪞Reflections
What Resonated?
What Surprised?
What would you love to see us do?
Reflection
My thoughts
Author
Discuss as a Team!
+ 1 to this Reflection
What resonated with me was...
2
Really liked this! Users really want bananas!
Feels like we’re on the right track
What surprised me was...
2
Didn’t expect the meat lover audience to love bananas so much
2
The gamer audience’s love for bananas was surprising, but makes sense when you think about how much they love milk shakes. Let’s dig into this!
1
I would love to see us do...
2
Think about the produce aisle holistically instead of focusing on just bananas. We need to understand the entire shopper journey.
More quant analysis on this. Let’s try adding a video tracker that counts how many shoppers pause to look at Bananas in both placements.
1
Share Study Findings
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