Coda for Research: Design, Run & Present In-Depth Studies (馃尪馃尪 Medium Kit)
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Study Findings

What we know about why users make banana purchases.
Last edited 88 days ago by Alissa Doose

Summary
Write your justification of what the project is about, and why stakeholders should care.

Team members
James Booth, Mary Jones, Joel Davis


Start Date
1/16/2023

馃え What we studied

Research Goal
Hypothesis
What matters most to users in their first 5 minutes of browsing for bananas at our store?
1
Users don鈥檛 know where to begin when browsing our store, and they feel lost with our current level of signage.


馃挕 TL;DR

Users are abandoning their banana search because the signage is incomplete. This leads them to seek out other fruit in the store.
Users buy bananas from our store because they are sourced from local farms, with each banana having a name. This is unique in the industry, and is why users keep coming back.

More details in

馃帴 Video Summary

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馃 Detailed Insights

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Question
Answer
Detailed Insights
1
What does it take to compel someone to try one of our bananas?
A physical booth with samples is the most guaranteed way to compel purchase.
When a user tries a banana for themselves via taste or smell, they're sold.
New recipes open users' minds to banana possibilities.
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馃尪 Research Team Perspective
Our take on how to act on these findings

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Answer
Research Team Recommendation
Let's do it!
Nope
Undecided
1
A physical booth with samples is the most guaranteed way to compel purchase.
Write your recommendation
Example
Display a very unusual rare type of banana (i.e., pink bananas, finger bananas)
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馃帪 Highlight Reels



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What does it take to compel someone to try one of our bananas?

馃敠 Biases vs. Findings
Examining our original beliefs vs. the findings to hone our understanding

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Question
Our Assumption
Answer
Average T/F Rating
Honing our understanding
1
What does it take to compel someone to try one of our bananas?
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
A physical booth with samples is the most guaranteed way to compel purchase.
True
Write what you now know about the assumption
Example
This was true...and capitalizing on the senses drives adoption.
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馃獮Reflections
An opportunity for the entire team to reflect on the findings

What Resonated?
What Surprised?
What would you live to see us do?

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Reflection
My thoughts
Author
Discuss as a Team!
+ 1 to this Reflection
What resonated with me was...
2
Really liked this! Users really want bananas!
Raul H
Feels like we鈥檙e on the right track
Maria Marquis
What surprised me was...
2
Didn鈥檛 expect the meat lover audience to love bananas so much
Raul H
2
The gamer audience鈥檚 love for bananas was surprising, but makes sense when you think about how much they love milk shakes. Let鈥檚 dig into this!
Adam Davis
1
I would love to see us do...
2
Think about the produce aisle holistically instead of focusing on just bananas. We need to understand the entire shopper journey.
Mary Jones
More quant analysis on this. Let鈥檚 try adding a video tracker that counts how many shoppers pause to look at Bananas in both placements.
Maria Marquis
1



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