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Coda for Research: Design, Run & Present In-Depth Studies (馃尪馃尪 Medium Kit)
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Personas


db_Personas
1
Name of Persona
How to Access Them
Details of Persona
Image 5
1

Specialty Store Enthusiast

Current Customers
Browses speciality stores at least once per week
Makes purchases from specialty stores at least once per month
Have ideally shopped with our competitors
A woman carrying a grocery basket of vegetables picks up a Boxed Water box
2

Occasional Splurger

External Panelists
Makes purchases from specialty stores for birthdays and special occasions
woman holding wine bottle beside man in front of woman smiling
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