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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
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    • Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
      • 1. Study Plan
      • 2. Question Design
      • 3. Team Review
      • 4. Interviews & Notes
      • 5. Insights Analysis
      • Study Findings
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      • Base Tables
        • High Level Question & Hypothesis
        • Research Questions
        • Study Questions
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          Detailed Insights
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        • Sentiments
        • Dory
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      • Lookup Tables
        • Research Methods
        • Assumption Table
        • Question Type
        • Importance
        • Uncertainty
        • Research Artifacts
        • How to Access
      • Custom Views
        • Add Research Answer
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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
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Detailed Insights
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Detailed Insights

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Detailed Insight
Participant
Contributing Interview
We are not holding and keeping user attention when they walk into the store.
Competitive differentiation in the banana ads compels buyers unfamiliar with our brand to head to our stores.
The shape or quality of a banana is not an attractant because consumers appear incapable to knowing how to evaluate banana quality.
Would recommend advertising for bananas, or displaying them, in isles outside of the produce section
Generally not interested in bananas
Ends up it's hard to tell bananas apart.
When a user tries a banana for themselves via taste or smell, they're sold.
New recipes open users' minds to banana possibilities.
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