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Detailed Insights
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Detailed Insight
Participant
Contributing Interview
We are not holding and keeping user attention when they walk into the store.
Jenny Penny
Nick Slick
Why do users buy bananas from our store?
Why do users buy bananas from our store?
Competitive differentiation in the banana ads compels buyers unfamiliar with our brand to head to our stores.
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The shape or quality of a banana is not an attractant because consumers appear incapable to knowing how to evaluate banana quality.
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Would recommend advertising for bananas, or displaying them, in isles outside of the produce section
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Generally not interested in bananas
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Ends up it's hard to tell bananas apart.
Pepper de la Salsa
#r22
When a user tries a banana for themselves via taste or smell, they're sold.
Hal E. Peña
What does it take to compel someone to try one of our bananas?
New recipes open users' minds to banana possibilities.
Hal E. Peña
What does it take to compel someone to try one of our bananas?
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