We are not holding and keeping user attention when they walk into the store.
Why do users buy bananas from our store?
Why do users buy bananas from our store?
Competitive differentiation in the banana ads compels buyers unfamiliar with our brand to head to our stores.
The shape or quality of a banana is not an attractant because consumers appear incapable to knowing how to evaluate banana quality.
Would recommend advertising for bananas, or displaying them, in isles outside of the produce section
Generally not interested in bananas
Ends up it's hard to tell bananas apart.
When a user tries a banana for themselves via taste or smell, they're sold.
What does it take to compel someone to try one of our bananas?
New recipes open users' minds to banana possibilities.
What does it take to compel someone to try one of our bananas?