Why do users buy bananas from our store?
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
3
Interview users walking out of our store with bananas
3
Specialty Store Enthusiast
Bananas should stay next to rare fruits to prompt impulse sales, and better signage should be added
Users are attracted by items related to bananas that we sell in our store.
Users come to our stores in droves because of the amazing banana selection, but once in, struggle to find them.
Why do users buy bananas from our store?
Why do users buy bananas from our store?
We are not holding and keeping user attention when they walk into the store.