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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
2. Question Design
Study methods, screener and user questions and research artifacts.
Study Methods
How we will go about determining the answers to the research questions we prioritized in .
Persona:
All
Question
Our Assumption
Persona
Persona Image
Method
Approach
What does it take to compel someone to try one of our bananas?
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Specialty Store Enthusiast
Concept Test
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
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Screener Questions
The demographics and behavioral traits of our personas that we’ll seek.
Add Screener Question
Persona:
All
Persona
Type
Screener Question
Answer Choices
Criteria
Occasional Splurger
Write your question
Example
How large is the company you work at?
Write your choices
Example
Write your criteria
Example
Specialty Store Enthusiast
Multi-select
Write your question
Example
Which of the following places have you purchased food from in the past 6 months?
Write your choices
Example
Write your criteria
Example
Specialty Store Enthusiast
Demographics
Write your question
Example
Are you employed full time?
Write your choices
Example
Write your criteria
Example
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Study Questions
Time to get tactical. These are the questions we’ll ask users.
Add Study Question
Persona:
All
Persona
Research Question
Approach
Study Question Type
Study Question
Specialty Store Enthusiast
2
What does it take to compel someone to try one of our bananas?
2
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Rating Scale
Write your question
Example
How likely are you to purchase bananas today?
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Concept Test
Write your question
Example
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.
Research Artifacts
A home for the artifacts we’ll reference before, during or after testing.
Add artifact
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