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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
2. Question Design
Study methods, screener and user questions and research artifacts.
Study Methods
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Question
Our Assumption
Persona
Persona Image
Method
Approach
1
What does it take to compel someone to try one of our bananas?
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Specialty Store Enthusiast
Concept Test
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
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Screener Questions
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All
Persona
Type
Screener Question
Answer Choices
Criteria
1
Occasional Splurger
Write your question
Example
How large is the company you work at?
Write your choices
Example
Write your criteria
Example
2
Specialty Store Enthusiast
Multi-select
Write your question
Example
Which of the following places have you purchased food from in the past 6 months?
Write your choices
Example
Write your criteria
Example
3
Specialty Store Enthusiast
Demographics
Write your question
Example
Are you employed full time?
Write your choices
Example
Write your criteria
Example
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Study Questions
Add Study Question
All
Persona
Research Question
Approach
Study Question Type
Study Question
Specialty Store Enthusiast
2
What does it take to compel someone to try one of our bananas?
2
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Rating Scale
Write your question
Example
How likely are you to purchase bananas today?
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Concept Test
Write your question
Example
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.
Research Artifacts
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