Coda for Research: Design, Run & Present In-Depth Studies (馃尪馃尪 Medium Kit)
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2. Question Design

Study methods, screener and user questions and research artifacts.
Study Methods
How we will go about determining the answers to the research questions we prioritized in .

Persona:
All
Search
Question
Our Assumption
Persona
Persona Image
Method
Approach
1
What does it take to compel someone to try one of our bananas?
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Specialty Store Enthusiast
A woman carrying a grocery basket of vegetables picks up a Boxed Water box
Concept Test
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
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Screener Questions
The demographics and behavioral traits of our personas that we鈥檒l seek.
Add Screener Question

Persona:
All
Search
Persona
Type
Screener Question
Answer Choices
Criteria
1
Occasional Splurger
Write your question
Example
How large is the company you work at?
Write your choices
Example
1-25 people
26-50 people
>51 people
Write your criteria
Example
Reject
Reject
Accept
2
Specialty Store Enthusiast
Multi-select
Write your question
Example
Which of the following places have you purchased food from in the past 6 months?
Write your choices
Example
Whole Foods
Amazon Go
Walmart
Target
Sprouts
None of the Above
Write your criteria
Example
May Select
May Select
Must Select
May Select
May Select
Reject
3
Specialty Store Enthusiast
Demographics
Write your question
Example
Are you employed full time?
Write your choices
Example
Yes
No
Write your criteria
Example
Accept
Reject
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Study Questions
Time to get tactical. These are the questions we鈥檒l ask users.

Add Study Question

Persona:
All
Search
Persona
Research Question
Approach
Study Question Type
Study Question
Specialty Store Enthusiast
2
What does it take to compel someone to try one of our bananas?
2
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Rating Scale
Write your question
Example
How likely are you to purchase bananas today?
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Concept Test
Write your question
Example
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.

Research Artifacts
A home for the artifacts we鈥檒l reference before, during or after testing.
Add artifact

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image.png
Banana booth concept test



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