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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
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    • Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
      • 1. Study Plan
      • 2. Question Design
      • 3. Team Review
      • 4. Interviews & Notes
      • 5. Insights Analysis
      • Study Findings
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          High Level Question & Hypothesis
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High Level Question & Hypothesis


db_High Level Question & Hypothesis
Research Goal
Hypothesis
What matters most to users in their first 5 minutes of browsing for bananas at our store?
1
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.

 
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