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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
1. Study Plan
2. Question Design
3. Team Review
4. Interviews & Notes
5. Insights Analysis
Study Findings
Quick-Start Instructions
Quick Start Instructions
Settings
Base Tables
High Level Question & Hypothesis
Research Questions
Study Questions
Screener Questions
Research Interview
Detailed Insights
Personas
Interview Notes
Team Members
Participants
Sentiments
Dory
Reflections
Lookup Tables
Research Methods
Assumption Table
Question Type
Importance
Uncertainty
Research Artifacts
How to Access
Custom Views
Add Research Answer
Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
1. Study Plan
Research goals, team roles, questions and assumptions.
Study Name & Rationale
What we’re researching and why it’s important.
Name of Project
What we’re studying, and why
Start date
Name of Project
What we’re studying, and why
Start date
1
Your project title goes here
Write your justification of what the project is about, and why stakeholders should care.
6/1/2024
There are no rows in this table
Team Roles
Who will be involved with this study and what their various roles will be.
James Booth
Research Lead
Study Design, Build, Execution
Mary Jones
Research support
Study Analysis
Joel Davis
Stakeholder
Preview of Findings, Early Feedback
Research Goal & Hypothesis
The overarching research question we want to answer, and our hypothesis.
Research Goal
Hypothesis
Research Goal
Hypothesis
1
What matters most to users in their first 5 minutes of browsing for bananas at our store?
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.
There are no rows in this table
Individual Research Questions
The individual research questions and beliefs that underpin our hypothesis inform our study design.
Add Research Question
Question
Importance
Our Assumption
Uncertainty
Prioritize for Study
Question
Importance
Our Assumption
Uncertainty
Prioritize for Study
1
Why do users
buy bananas
from our store?
High
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
High
2
What does it take
to compel someone to try
one of our bananas?
Medium
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
High
There are no rows in this table
Personas
The types of users we’ll study to answer our research questions.
Add Persona
Specialty Store Enthusiast
Occasional Splurger
Next:
2. Question Design
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