Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
1. Study Plan
1. Study Plan
Research goals, team roles, questions and assumptions.
Study Name & Rationale
What we’re researching and why it’s important.
Name of Project
What we’re studying, and why
Start date
1
Your project title goes here
Write your justification of what the project is about, and why stakeholders should care.
1/16/2023
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Team Roles
Who will be involved with this study and what their various roles will be.
Research Lead
Study Design, Build, Execution
Research support
Study Analysis
Stakeholder
Preview of Findings, Early Feedback
Research Goal & Hypothesis
The overarching research question we want to answer, and our hypothesis.
Research Goal
Hypothesis
1
What matters most to users in their first 5 minutes of browsing for bananas at our store?
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.
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Individual Research Questions
The individual research questions and beliefs that underpin our hypothesis inform our study design.
Add Research Question
Question
Importance
Our Assumption
Uncertainty
Prioritize for Study
1
Why do users buy bananas from our store?
High
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
High
2
What does it take to compel someone to try one of our bananas?
Medium
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
High
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Personas
The types of users we’ll study to answer our research questions.
Add Persona
Specialty Store Enthusiast
Occasional Splurger
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