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Coda for Research: Design, Run & Present In-Depth Studies (馃尪馃尪 Medium Kit)
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Coda for Research: Design, Run & Present In-Depth Studies (馃尪馃尪 Medium Kit)

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1. Study Plan

Research goals, team roles, questions and assumptions.

Study Name & Rationale

What we鈥檙e researching and why it鈥檚 important.

Name of Project
What we鈥檙e studying, and why
Start date
1
Your project title goes here
Write your justification of what the project is about, and why stakeholders should care.
1/16/2023
There are no rows in this table

Team Roles

Who will be involved with this study and what their various roles will be.
James Booth
Research Lead
Study Design, Build, Execution
Mary Jones
Research support
Study Analysis
Joel Davis
Stakeholder
Preview of Findings, Early Feedback


Research Goal & Hypothesis

The overarching research question we want to answer, and our hypothesis.

Research Goal
Hypothesis
1

What matters most to users in their first 5 minutes of browsing for bananas at our store?

Users don鈥檛 know where to begin when browsing our store, and they feel lost with our current level of signage.
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Individual Research Questions

The individual research questions and beliefs that underpin our hypothesis inform our study design.

Add Research Question
Question
Importance
Our Assumption
Uncertainty
Prioritize for Study
1
Why do users buy bananas from our store?
High
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
High
2
What does it take to compel someone to try one of our bananas?
Medium
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
High
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Personas

The types of users we鈥檒l study to answer our research questions.
Add Persona

A woman carrying a grocery basket of vegetables picks up a Boxed Water box

Specialty Store Enthusiast

woman holding wine bottle beside man in front of woman smiling

Occasional Splurger



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