Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)

1. Study Plan

Research goals, team roles, questions and assumptions.
Study Name & Rationale
What we’re researching and why it’s important.

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Name of Project
What we’re studying, and why
Start date
1
Your project title goes here
Write your justification of what the project is about, and why stakeholders should care.
1/16/2023
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Team Roles
Who will be involved with this study and what their various roles will be.
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James Booth
Research Lead
Study Design, Build, Execution
Mary Jones
Research support
Study Analysis
Joel Davis
Stakeholder
Preview of Findings, Early Feedback
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Research Goal & Hypothesis
The overarching research question we want to answer, and our hypothesis.

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Research Goal
Hypothesis
1
What matters most to users in their first 5 minutes of browsing for bananas at our store?
Users don’t know where to begin when browsing our store, and they feel lost with our current level of signage.
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Individual Research Questions
The individual research questions and beliefs that underpin our hypothesis inform our study design.

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Add Research Question
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Question
Importance
Our Assumption
Uncertainty
Prioritize for Study
1
Why do users buy bananas from our store?
High
Write your assumptions here
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Example
User sees how bananas at our store are better than those at other stores.
High
2
What does it take to compel someone to try one of our bananas?
Medium
Write your assumptions
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Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
High
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Personas
The types of users we’ll study to answer our research questions.
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Add Persona
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A woman carrying a grocery basket of vegetables picks up a Boxed Water box
Specialty Store Enthusiast
woman holding wine bottle beside man in front of woman smiling
Occasional Splurger
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Next:
2. Question Design
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