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Question
Importance
Our Assumption
Uncertainty
Prioritize for Study
Assumption T/F
Color ID
Approach
Importance Value
Let's do it!
Nope
Persona
Research Team Recommendation
Answer
Method
Summary Finding
Undecided
Worth Acting?
1
Why do users buy bananas from our store?
High
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
High
Somewhat True
3
Interview users walking out of our store with bananas
3
1
Specialty Store Enthusiast
Bananas should stay next to rare fruits to prompt impulse sales, and better signage should be added
Users are attracted by items related to bananas that we sell in our store.
Concept Test
Users come to our stores in droves because of the amazing banana selection, but once in, struggle to find them.
1
2
What does it take to compel someone to try one of our bananas?
Medium
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
High
True
5
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
2
Specialty Store Enthusiast
Write your recommendation
A physical booth with samples is the most guaranteed way to compel purchase.
Concept Test
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