Coda for Research: Flawlessly Design, Run & Analyze Studies (🌶🌶 Medium Kit)
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Coda for Research: Flawlessly Design, Run & Analyze Studies (🌶🌶 Medium Kit)
Base Tables

Interview Notes



db_Interview Notes
3
Search
Participant
Notes
Add Insight to Report
Assumption T/F
Detailed Insights
Honing our understanding
Let's do it!
New Research Answer
Nope
Our Original Assumption
Potential Next Step
Research Answer
Research Question
Research Question & Current Hypothesis
Research Question 2
Undecided
Worth acting on?
Participant
Notes
Add Insight to Report
Assumption T/F
Detailed Insights
Honing our understanding
Let's do it!
New Research Answer
Nope
Our Original Assumption
Potential Next Step
Research Answer
Research Question
Research Question & Current Hypothesis
Research Question 2
Undecided
Worth acting on?
1
Nick Slick
Every time user walks into our store with the intent to buy bananas, he gets distracted by the cucumbers. Look at variety! He is so distracted that he fails to follow the signs to the banana aisle.
Somewhat True
We are not holding and keeping user attention when they walk into the store.
Yes, and... bananas are not the only product that meets user needs.
facebook-like reaction, you have not reacted
1
Users are abandoning their banana search because the signage is incomplete. This leads them to seek out other fruit in the store.
thumbs-down reaction, you have not reacted
Users are not finding and exploring banana types that align to their original intent or use case for hiring our product.
Bananas should stay in the back to prompt impulse sales, but vibrant signage could be the difference between finding them, and not.
Users are abandoning their banana search because the signage is incomplete. This leads them to seek out other fruit in the store.
What is causing users to abandon their banana search in our stores?
How likely are you to purchase bananas today?
What does it take to compel someone to try one of our bananas?
question reaction, you have not reacted
1
2
Pepper de la Salsa
The only reason this user comes to our store is because of the banana selection. He heard there are pink bananas, and he has to see them for himself. Sure enough, we didn’t disappoint, they’re pink alright.
True
Competitive differentiation in the banana ads compels buyers unfamiliar with our brand to head to our stores.
Yes, this was true.
facebook-like reaction, you have not reacted
​
thumbs-down reaction, you have not reacted
User sees how bananas at our store are better than those at other stores.
Lean into even more of the competitive differentiation in the product itself. Tout this differentiation on social to compel word of mouth.
Users buy bananas from our store because they are sourced from local farms, with each banana having a name. This is unique in the industry, and is why users keep coming back.
Why do users buy bananas from our store?
How likely are you to purchase bananas today?
What does it take to compel someone to try one of our bananas?
question reaction, you have not reacted
1
3
Hal E. Peña
A banana is a banana. There’s really not much that could persuade this user to think otherwise.
​
Users aren’t looking to learn more about bananas, they believe they know what they need to know.
​
facebook-like reaction, you have not reacted
​
thumbs-down reaction, you have not reacted
​
​
​
What is it about our banana product that is so persuasive?
​
​
question reaction, you have not reacted
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