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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
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Research Interview


db_Research Interview Table
Participant
Persona
Research Question
Research Method
Approach
Our Assumption
Assumption T/F
Study Question
Notes
Detailed Insights
Add Insight to Report
Interview users walking out of our store with bananas
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
Jenny was walking out of the store and noticed someone with bananas. They looked good so she went in and added them to her shopping list
Interview users walking out of our store with bananas
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
Every time user walks into our store with the intent to buy bananas, he gets distracted by the cucumbers. Look at variety! He is so distracted that he fails to follow the signs to the banana aisle.
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Take your notes here
Example
Had no ability to tell one banana from another
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Take your notes here
Example
Liked it but not familiar with banana bread
Take your notes here
Example
He heard there are pink bananas, and he has to see them for himself. Sure enough, we didn’t disappoint, they’re pink alright.
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
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