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Research Question
Research Method
Approach
Our Assumption
Assumption T/F
Study Question
Notes
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1
Jenny Penny
Specialty Store Enthusiast
Why do users buy bananas from our store?
Concept Test
Interview users walking out of our store with bananas
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
False
I see you’ve just purchased a bundle of bananas. In 1-2 minutes, describe what motivated you to buy bananas from this store, if anything.
Jenny was walking out of the store and noticed someone with bananas. They looked good so she went in and added them to her shopping list
We are not holding and keeping user attention when they walk into the store.
2
Nick Slick
Specialty Store Enthusiast
Why do users buy bananas from our store?
Concept Test
Interview users walking out of our store with bananas
Write your assumptions here
Example
User sees how bananas at our store are better than those at other stores.
Somewhat True
I see you’ve just purchased a bundle of bananas. In 1-2 minutes, describe what motivated you to buy bananas from this store, if anything.
Every time user walks into our store with the intent to buy bananas, he gets distracted by the cucumbers. Look at variety! He is so distracted that he fails to follow the signs to the banana aisle.
We are not holding and keeping user attention when they walk into the store.
3
Hal E. Peña
Occasional Splurger
What does it take to compel someone to try one of our bananas?
Concept Test
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
True
Write your question
Example
How likely are you to purchase bananas today?
Take your notes here
Example
Had no ability to tell one banana from another
When a user tries a banana for themselves via taste or smell, they're sold.
4
Hal E. Peña
Occasional Splurger
What does it take to compel someone to try one of our bananas?
Concept Test
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
True
Write your question
Example
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.
Take your notes here
Example
Liked it but not familiar with banana bread
New recipes open users' minds to banana possibilities.
5
Pepper de la Salsa
Occasional Splurger
True
Based on your visit to this booth, how likely are you to purchase bananas today?
Take your notes here
Example
He heard there are pink bananas, and he has to see them for himself. Sure enough, we didn’t disappoint, they’re pink alright.
Ends up it's hard to tell bananas apart.
6
Hal E. Peña
Specialty Store Enthusiast
What does it take to compel someone to try one of our bananas?
Concept Test
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Write your question
Example
How likely are you to purchase bananas today?
7
Hal E. Peña
Specialty Store Enthusiast
What does it take to compel someone to try one of our bananas?
Concept Test
Write your approach
Example
Serve users a warm slice of local banana bread, see if they purchase a bundle
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Write your question
Example
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.
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