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Coda for Research: Design, Run & Present In-Depth Studies (🌶🌶 Medium Kit)
5. Insights Analysis
A view of user notes and space to write insights, research answers and recommendations.
Insights and Notes
Evaluating interview notes to craft detailed insights.
Research Question
Study Question
Participant
Notes
Detailed Insights
Clips
Our Assumption
Assumption T/F
What does it take to compel someone to try one of our bananas?
4
Write your question
Example
How likely are you to purchase bananas today?
2
Hal E. Peña
2
Take your notes here
Example
Had no ability to tell one banana from another
When a user tries a banana for themselves via taste or smell, they're sold.
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
True
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Write your question
Example
Now imagine that you had encountered this banana booth in our store. Walk through the experience of interacting with this booth as you normally would.
2
Hal E. Peña
2
Take your notes here
Example
Liked it but not familiar with banana bread
New recipes open users' minds to banana possibilities.
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
True
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
Research Answers
Using detailed insights to craft research answers and evaluate original assumptions.
Question
Detailed Insights
Answer
Our Assumption
Average T/F Rating
Honing our understanding
Highlight Reel
Worth Acting?
What does it take to compel someone to try one of our bananas?
When a user tries a banana for themselves via taste or smell, they're sold.
New recipes open users' minds to banana possibilities.
A physical booth with samples is the most guaranteed way to compel purchase.
Write your assumptions
Example
Users would be more compelled to interact with our bananas if offered in-store fresh-cooked recipes.
True
Write what you now know about the assumption
Example
This was true...and capitalizing on the senses drives adoption.
No results from filter
Recommendations
Recommending actions based on detailed insights.
Worth Acting?
Answer
Research Team Recommendation
A physical booth with samples is the most guaranteed way to compel purchase.
Write your recommendation
Example
Display a very unusual rare type of banana (i.e., pink bananas, finger bananas)
No results from filter
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