Gainsight's Product-Led Growth Strategy
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Gainsight's Product-Led Growth Strategy

Product Market Fit

An experimentation process of finding customers in a target market with a problem that your product can address
For the early stage startup, the first milestone in executing a GTM strategy is reaching product/market fit. Essentially,
product/market fit
is an experimentation process of finding customers in a target market with a problem that your product can address, for a price (or total cost of ownership) below the level of value that’s provided in exchange.

A lot has been written about product/market fit, so we won’t spend much time going over it here. We suggest reading “
” by Tren Griffin, and “
: What It Really Means, How to Measure It, and Where to Find It” by Eric Jorgenson, for more detailed overviews.

A broader but related concept,
company/market fit
, may be more relevant, since it combines
pain-product fit
and
customer-message fit
ideas.

In the early stages of GTM, finding product/market fit is critical, while a scalable, repeatable customer acquisition process is less so. However, after you find the perfect product/market fit, you should focus on optimizing your customer acquisition process to reach ideal customers in a scalable, repeatable, and profitable way.
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