Gainsight's Product-Led Growth Strategy
Share
Explore
Gainsight's Product-Led Growth Strategy
Gainsight's Product-Led Growth Strategy

icon picker
Product Market Fit

An experimentation process of finding customers in a target market with a problem that your product can address
For the early stage startup, the first milestone in executing a GTM strategy is reaching product/market fit. Essentially, product/market fit is an experimentation process of finding customers in a target market with a problem that your product can address, for a price (or total cost of ownership) below the level of value that’s provided in exchange.
A lot has been written about product/market fit, so we won’t spend much time going over it here. We suggest reading “
12 Things About Product-Market Fit
⁠
” by Tren Griffin, and “
Product/Market Fit
⁠
: What It Really Means, How to Measure It, and Where to Find It” by Eric Jorgenson, for more detailed overviews.
A broader but related concept, company/market fit, may be more relevant, since it combines pain-product fit and customer-message fit ideas.
In the early stages of GTM, finding product/market fit is critical, while a scalable, repeatable customer acquisition process is less so. However, after you find the perfect product/market fit, you should focus on optimizing your customer acquisition process to reach ideal customers in a scalable, repeatable, and profitable way.
Gallery
Share
 
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.