Customer Marketing
Customer Marketing PX Workflow
Customer Marketing PX Workflow
Search
Crawl
- Dialog to announce upcoming event with a ‘Register CTA’
- Slider describing new content addition with a CTA to view/ download
Walk
- Slider sharing Customer Case Studies (images, videos, ctas)
- Basic KC Bot with customer enablement content and upcoming event info with a Register CTA
- Slider for Upcoming Feature Sneak Peak
- Driving awareness of problems/use cases the product can solve (Feature activation)
Run
- User-Segmented Content/ Event Announcement
- Sequential User- Contextual Guides/ Emails
- Badges to drive customer education
- Advanced KC Bot (segmented)
- Feedback Surveys (post-events or advocacy)
Phase
Crawl
Screenshots
PX In-App Engagements
- Dialog to announce upcoming event with a ‘Register CTA’
- Slider describing new content addition with a CTA to view/ download
What's needed in in PX
- PX Tag/Identify code installed
- Access to the standard PX Engagement Analytic
KPIs
- Dialog Performance
- CTA Click Rates
- # of downloads/ attendance
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